Marketing

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Marketing

Shanghai Dianji University

Introduction

Objectives of Study: Adhering to the “technology-centered, application-oriented” educational ideology, this program aims to cultivate the talents who have comprehensive, practical ability, humanistic quality and developmental potential, who can be highly applied experts engaged in market analysis, marketing planning, sales and management, e-commerce, and online marketing in the field of marketing.

Core courses: Microeconomics, Macroeconomics, Principle of Management Science, Principles of Accounting, Principles of Marketing, Service Marketing, Consumer Behavior, Market Research, Integrated Marketing Communication, International Marketing

Major practice part: Professional practice, Social skills, Business-Basic Training, Subject & major course practice, Comprehensive experimental, Graduate practice and Graduate project (paper)

Employment prospects: Marketing graduates can engage in market research, marketing planning, market development, marketing management, promotional services, etc. With the rapid development of information and networking trends, large and medium-sized e-commerce platforms and service enterprises are increasingly in demand for marketing talents. Marketing personnel are indispensable talents for various enterprises, especially large enterprises.

Start Date	Sep 1, 2025
Application Deadline	Jul 10, 2025
Tuition Fee	$ 2758 USD/per year
Tuition Fee	￥20000 CNY/per year
Teaching Language	English
Location	Shanghai